SWA – The GAIKINDO Jakarta Auto Week (GJAW) 2025 automotive exhibition returns with a larger scale than its previous edition. Initiated by the Association of Indonesia Automotive Industries (GAIKINDO), the event is expanded to reinforce its position as the year-end auto exhibition offering the broadest range of products.
Increasing the number of participating brands is GJAW’s key strategy this year. More than 80 brands—covering cars, motorcycles, coachbuilders, and supporting industries—are confirmed to join. This scale is considered essential to present a wide product lineup spanning passenger vehicles, two-wheelers, and light commercial segments.
The expansion also includes a larger exhibition area. ICE BSD City in Tangerang (Banten) was chosen as the venue due to its capacity to accommodate a high volume of visitors. Organizers prioritized a more structured visitor flow to ensure a smooth exhibition experience throughout the ten-day event.
GJAW 2025 once again serves as a momentum for the industry to introduce new models to the Indonesian market. Several brands are preparing first-time launches as part of their year-end marketing strategies. The exhibition is viewed as an effective platform because it attracts consumers who are ready to purchase new vehicles.
Test-drive and test-ride facilities remain available this year. Organizers have added an Indoor EV Test Drive as a limited innovation dedicated to electric vehicles. The air-conditioned indoor track is designed to let visitors experience EV acceleration characteristics without weather disruptions.
Tickets are available both online and on the spot under two pricing categories. Organizers maintained rates they consider affordable to attract a larger number of visitors. This pricing strategy is positioned as one of the ways to preserve GJAW’s appeal as the year-end automotive exhibition.
With these adjustments, GAIKINDO aims for GJAW 2025 to further strengthen its role as the industry’s year-end automotive event, contributing to overall vehicle sales. Organizers emphasize that the expansion is not merely about adding more participants, but about creating a more structured and effective exhibition for both consumers and manufacturers. (*) (*)
