Photo: BYD
LIPUTAN6.COM – Chinese automakers are now dominating emerging markets across Asia, Africa, and South America. Competition is not as intense in Europe or the United States (US). In several middle-income countries, Chinese-made cars are becoming increasingly prevalent.
The international automotive news site Motor1 reported the success of Chinese cars in developing markets. This success is driven by the lower prices of Chinese-made vehicles, which are more affordable for consumers. Developing countries generally have consumers who are more price-sensitive compared to those in advanced markets—particularly in Europe and the US. This condition is especially evident in the electric vehicle (EV) segment.
Chinese brands have become rivals to Japanese automakers such as Toyota, Nissan, Honda, Mitsubishi, and Suzuki. South Korean brands like Hyundai and Kia have also been affected. Even American manufacturers such as Chevrolet and Ford have experienced declining market shares in several regions.
This phenomenon indicates a shift in consumer preferences. Chinese brands are increasingly chosen because they offer modern features at competitive prices, while traditional brands are losing appeal in developing countries.
In Europe, Chinese automakers have reached a market share of around five percent as of August 2025. This figure is higher than their share in Brazil and Australia, showing that their global expansion strategy is proving effective. (*)
