JAWAPOS — The presence of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) at the Mandiri Utama Finance – GAIKINDO Jakarta Auto Week 2024 (MUF–GJAW 2024) holds special significance for the company. The exhibition took place at the Indonesia Convention Exhibition (ICE), Bumi Serpong Damai (BSD) City, Tangerang (Banten), from 22 November to 1 December 2024.
For Mitsubishi, this moment is particularly meaningful as it underscores Mitsubishi Motors’ continued support for Indonesian customers. More than just a showcase, the event also serves as an opportunity to introduce the latest variant—the Mitsubishi Xforce Ultimate with Diamond Sense—alongside MMKSI’s new brand message, Life’s Adventure – Empowering Every Journey, which marks the celebration of 55 years of MMKSI’s dedication to the Indonesian market in 2025.
Located in Hall 6, booth 6C, covering an area of 858 square meters, the MMKSI booth is designed to deliver an interactive and memorable experience for visitors. Featuring a series of engaging activities, the booth reflects MMKSI’s commitment to empowering customers and enriching their Mitsubishi Motors ownership journey.
Empowering Every Journey is more than just a brand message—it represents the essence of Mitsubishi Motors’ identity in Indonesia. For 55 years, Mitsubishi Motors has been an innovation pioneer in the country, helping customers navigate life’s challenges and seize new opportunities.
“With more than 50 years of experience, advanced technologies, reliable after-sales services, and the trust we have built, we are committed to empowering every customer to explore the world with confidence and embrace life’s adventures to the fullest,” said Atsushi Kurita, President Director of PT MMKSI.
To visualize this new brand message, the MMKSI booth showcases eight display units, consisting of the Xpander, Xpander Cross, Xforce, and Pajero Sport. The experience is further enhanced with seven test-drive units for the same models. The booth also offers a range of exciting activities, including an interactive display that allows visitors to explore Mitsubishi Motors’ latest products firsthand.
There is also an aftersales gamification area featuring fun, interactive games to help visitors learn more about MMKSI’s service programs. Additionally, the booth hosts product presentations with Rifat Sungkar, Brand Ambassador of Mitsubishi Motors Indonesia, along with various attractive sales and aftersales programs throughout the MUF–GJAW 2024 period.
In celebration of its 55-year journey, MMKSI continues to revolutionize the automotive retail landscape in Indonesia, focusing on enhanced customer experience through an easier ownership journey and comprehensive after-sales support. (*)
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