INFOBANK — PT Mandiri Utama Finance (MUF) recorded vehicle order bookings (SPK) worth Rp1 trillion at the Mandiri Utama Finance – GAIKINDO Jakarta Auto Week (MUF–GJAW) 2024 automotive exhibition. The ten-day event took place at the Indonesia Convention Exhibition (ICE), Bumi Serpong Damai (BSD) City, Tangerang (Banten), and concluded on 1 December 2024.
This year-end automotive exhibition attracted more than 100,000 visitors. The achievement further strengthens MUF— a subsidiary of PT Bank Mandiri (Persero) Tbk— as a trusted financing partner in the automotive industry. As the main sponsor, MUF offered various special promotions, including low interest rates starting from 1.99 percent, administration fees of only Rp1, and instant rewards, all of which successfully drew strong attention from visitors.
These promotions proved effective in driving vehicle purchases, both in the conventional segment and in electric vehicles. “We are very proud of this achievement. MUF’s success in this event reflects the public’s trust in our financing services and our commitment to supporting the growth of Indonesia’s automotive industry, including the acceleration of electric vehicles,” said MUF Finance and Risk Management Director, Rully Setiawan.
.
Of the total performance, around Rp400 billion—or 40 percent—came from sharia-based financing through Bank Syariah Indonesia (BSI) OTO. This highlights MUF’s success in promoting the development of Indonesia’s sharia economy. MUF also showcased various digital innovations, such as the MUF Online Autoshow (MOAS) app, BSI OTO, MUF Online Assistant (MONA), Mufapp, and integration with Livin’ by Mandiri. These digital services offer fast, secure, and convenient transaction experiences for customers in the digitalization era.
The MUF–GJAW 2024 automotive exhibition not only boosted vehicle sales but also reinforced MUF’s position as a leading vehicle financing company in Indonesia. With Rp1 trillion in order bookings, MUF is optimistic about surpassing its new financing target of Rp22 trillion by the end of 2024.
(*)
