KUMPARAN – The Mazda CX-3 remains Mazda’s best-selling model in Indonesia.
Chief Operating Officer of PT Eurokars Motor Indonesia, Ricky Thio, said that the main appeal of the CX-3 lies in its strong and timeless design.
“What’s special is that this car has actually been around for quite a while. But in my opinion, its design is very strong and remains relevant,” said Ricky Thio on Monday, October 6, 2025. According to him, the combination of elegant design and competitive pricing keeps the CX-3 in demand. The CX-3 is priced starting at IDR 399 million for the Touring variant, IDR 417.7 million for the Kuro, and IDR 565.5 million for the Pro AutoExe.
Mazda continues to use the KODO – Soul of Motion design language, which highlights sleek and proportionate body lines that give the impression of movement. The latest refresh includes a honeycomb-style grille, glossy black body cladding, and new wheel designs for a fresher look.
Inside the cabin, the Sport and Pro variants now feature a new color combination of leather and suede, giving the interior a more luxurious appearance. Standard features include a sunroof, auto-dimming mirrors, automatic lights and wipers, and the G-Vectoring Control system for improved stability when cornering.
For safety, the CX-3 is equipped with the i-Activsense technology package, which includes radar cruise control, lane departure warning, smart brake support, blind spot monitoring, and rear cross traffic alert.
The Mazda CX-3 comes with two engine options to suit consumer needs in the compact SUV segment. The first variant uses a 1.5L SKYACTIV-G engine that produces 109 horsepower and 144 Nm of torque, suitable for daily use with high fuel efficiency. Meanwhile, the 2.0L SKYACTIV-G variant offers stronger performance with 146 horsepower and 195 Nm of torque, providing quicker response and a more dynamic driving experience.
Based on wholesale sales data from January to August 2025, the CX-3 Sport variant was the largest contributor with a total of 359 units. It was followed by the Kuro variant with 88 units, while the top-tier Pro recorded 3 units. These figures indicate that the Sport variant remains the consumers’ top choice thanks to its balance of price, performance, and features.
Mazda has chosen a refresh strategy that does not completely change the CX-3’s design. Ricky said that the Mazda CX-3’s design has been strong from the beginning and only needs minor updates to stay fresh. The CX-3 is popular among young professionals looking for a compact SUV with a sporty appearance and a premium feel.
In the compact SUV segment, the Mazda CX-3 competes directly with several popular models such as the Honda HR-V, Hyundai Creta, and Suzuki Grand Vitara.
Competition in this class is very tight, as every manufacturer offers modern features, attractive designs, and the latest technologies to attract young consumers and urban families. (*)
