CNN – Japanese automaker Suzuki Motor Corporation introduced its new logo at the Japan Mobility Show 2025 in Tokyo, Japan. This marks Suzuki’s first logo change in 22 years. The new logo symbolizes the company’s step into the digital era and its commitment to developing sustainable mobility, while reaffirming Suzuki’s dedication to staying close to its customers.
The new logo retains Suzuki’s signature “S” icon but now features a bright silver design, replacing the traditional chrome look of the previous version. The updated design reflects current trends in digital aesthetics and environmentally friendly technology.
According to Toshihiro Suzuki, Representative Director and President of Suzuki Motor Corporation, this change reflects the company’s commitment to always being by its customers’ side. Suzuki has also updated its slogan to “By Your Side” , expressing its determination to create valuable products and face new challenges ahead.
Suzuki emphasized that the logo change is not merely a visual refresh but part of its broader transformation in business and technology as it enters the era of sustainable mobility. The new logo will first appear on concept models showcased at the exhibition before being gradually applied to mass-production passenger cars and motorcycles.
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